Exhibitors from different countries showcase the global strength of the natural stone sector at the debut of Marmomac Brazil

From February 18 to 20, 2025, the Anhembi Exhibition Pavilion in São Paulo will be the epicenter of one of the most important international trade fairs in the natural stone sector: Marmomac Brazil. The inaugural edition of the event outside Europe will bring together around 200 exhibiting brands and is expected to attract 15,000 visitors from more than 60 countries, solidifying the event as a strategic business platform for the global market.

The event, spanning over 14 thousand [14,000] square meters at the Anhembi Venue, will host major corporations from Brazil, China, Italy, Greece, and Turkey. This international participation highlights Brazil’s role as a key natural stone production hub, while the presence of Brazilian brands reinforces the country’s export potential, particularly for marble, granite, and quartzite.

China ranks second in the number of exhibitors, while Brazil leads in the number of booths reserved for companies in the industry during Marmomac Brazil 2025. “Beyond their significance in their local markets, these companies have a strong impact on the global natural stone industry, establishing themselves as references in quality and innovation. Having these names as exhibitors reinforces the importance of the event,”says Flávia Milaneze, CEO of Milanez & Milaneze, a company from Espírito Santo that is part of the Italian Veronafiere group, which organizes the event and holds the brand concession in Brazil for the next 15 years

“The debut of Marmomac Brazil highlights the leadership of the Brazilian natural stone sector on the international stage. The strong participation of national companies reflect sour capacity to meet global demands with innovation, a wide variety of materials, and a strong commitment to sustainability,” states Tales Machado, president of Centrorochas

The executive also emphasizes that hosting the event in São Paulo, Brazil’s economic and creative hub, is a strategic decision. “We are directly connecting with one of the most influential markets in the country, home to top architecture, design, and construction firms, further strengthening our position as a global reference. This is the result of a solid productive network, positioning Brazil as a global leader in the natural stone market. We are excited about everything that Marmomac Brazil will bring to the industry,” he concludes.

Programming and Highlights

Beyond the exhibition, the fair will feature business matchmaking rounds in partnership with the It’s Natural – Brazil Natural Stone program, a joint initiative between ApexBrasil and Centrorochas. Moreover, groups of international buyers and specialized journalists will have access to an exclusive program that includes visits to quarries and processing industries in Espírito Santo, the largest natural stone processing hub in Brazil.

Among the highlights at the pavilion, attendees will be able to explore design exhibition sand participate in an exclusive architecture competition to be launched at the event, with a grand prize that includes a trip to Marmomac in Verona, Italy. "We want to showcase how our stones can take center stage in innovative projects, combining sustainability and sophistication," highlights Flávia.

More than just an event, Marmomac Brazil is a show of economic strength. In 2024, the natural stone sector generated revenues of approximately R$ 14 billion and created 400thousand [400,000] direct jobs, 20 thousand [20,000] in Espírito Santo alone. The state accounts for 82% of Brazilian exports and serves as the industry’s primary industrial hub

With the slogan “Stones Take the Stage,” Marmomac Brazil reinforces the leading role of natural stones and their impact on economic development. “Our goal is to create a new perception of the sector, showcasing its importance not just as an exporter but as an innovative and sustainable market,” concludes Flávia.

Admission is free for industry professionals and mandatory for all participants, including visitors, press, authorities, and students; accreditation is available at this link.

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^{More information to the press:}
‍^{Comunica Hub
Marcia Leite (11) 9-4334 3017 – marcia@comunicahub.com.br
Luciana Gonçalves Frei (11) 9-5134 9665 – luciana.frei@comunicahub.com.br}

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